I often say that BraveNewTalent is the most experienced company on what not to do in online community building. We've learned a huge amount through trial and error. I would like to share some of the lessons learned in this blog.
1) Focus on Value: Communities form around shared interest and passion - NOT job opportunities. The rule of thumb we give is you should aim for 80% of what you share in your community to be valuable learning content rather than employment related content. When communities are built around value, they grow. Recruiters often still rely on "spray and praying" jobs which is the best way to kill the chances of a community.
2) Focus on Learning: BraveNewTalent has found that the best form of content to share with professional audiences is learning or professional development content. This is what generates the value and reason to keep coming backRead More »